Virtual Reality (VR) as a technology is capable of affording an alternate lived reality that is controllable by the computer. The combination of ecological validity and experimental control has turned VR into a popular choice to conduct research related to behavioral phenomena. During this summer, we used VR to explore Choice Blindness (CB) phenomenon in real life scenarios; specifically to test regarding implicit racial bias in participants. This project was accepted as a poster at ACM Symposium on User Interface Software and Technology (UIST) 2019. Project extended abstract can be found here.